Morgan Stanley Lowers PT on Hertz Global (HTZ)

Morgan Stanley Lowers PT on Hertz Global (HTZ) Talha Qureshi Mon, July 13, 2026 at 12:00 PM GMT+2 1 min read HTZ Hertz Global Holdings, Inc. (NASDAQ: HTZ ) declined roughly 62% last month to reach all-time lows. However, the Street expects more than 143% upside from the current level, making it one of the Best All-Time Low Stocks to Buy Now .

​The decline comes due to a massive capital-raising initiative and lowered earnings guidance. Management during the fiscal Q1 2026 earnings noted that they are maintaining the full-year EBITDA margin guidance of 3% – 6%, but noted that recent softness in the used car market may pressure Q2 depreciation costs toward the $300 per unit range. ​Recently, on June 30, Morgan Stanley analyst Andrew Percoco lowered the price target on Hertz Global Holdings, Inc.

(NASDAQ:HTZ) from $5 to $3 and maintained a Hold rating on the shares. The main driver behind the cut is a sharp reduction in EBITDA estimates. Percoco lowered his 2026 adjusted EBITDA forecast by 40% and his 2027 forecast by 17%.

The estimates have been reduced due to higher depreciation per unit, which is squeezing profitability more than previously expected. ​ Hertz Global Holdings, Inc. (NASDAQ:HTZ) is a Florida-based vehicle rental company.

Founded in 1918, the company operates through the Americas RAC and International RAC segments. While we acknowledge the potential of HTZ as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the   best short-term AI stock .

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