Jim Cramer Says “Don’t Sell Apple”

Jim Cramer Says “Don’t Sell Apple” Syeda Seirut Javed Mon, July 13, 2026 at 5:25 PM GMT+2 2 min read AAPL Apple Inc. (NASDAQ: AAPL ) was among Jim Cramer's stock calls on Mad Money, as he advised investors to stick with the largest tech companies in the market . Cramer discussed the company's AI strategy, as he said: You know what held back Apple for ages?

Its lack of data centers spending, lack of it… See, all that's comparison stuff; ooh, they're not spending enough. Yeah, it was constantly under fire for not shelling out fortunes on an AI strategy. Even the other guys were under fire because they were constantly shelling out fortunes on an AI strategy.

Alright, this comparisons game gotta stop. No, Apple didn't build its own AI. It's not in that business.

The crazy thing, though, is that they have a superior consumer product. Now, Google's Gemini is basically the default AI on your iPhone. Are they given the benefit of the doubt on it?

No, because Siri isn't smart enough. I say, don't sell Apple. The company has a product that's unusually, maybe it's just not the best… It's not the best.

Typically, everything they make is the best, but history says they will eventually get there. Apple Inc. (NASDAQ:AAPL) manufactures and sells devices such as the iPhone, Mac, iPad, along with its line-up of wearables and accessories.

The devices are supported by the company's app ecosystem, AppleCare, and cloud tools. While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock .

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