A disclosed large acquisition price and onboarding of an AI production toolset can be viewed as a strategic positive for Netflix’s AI/content capabilities, though it is not an earnings or guidance update.
Netflix paid $587M for Ben Affleck’s AI filmmaking startup Ben Affleck. Cr. BETHANY MOLLENK/Netflix © 2026 | Image Credits:Netflix Anthony Ha Sun, July 19, 2026 at 11:45 PM GMT+2 1 min read NFLX In a new regulatory filing , Netflix revealed that it paid $587 million in cash for InterPositive, a startup co-founded by actor and director Ben Affleck.
The streaming company announced the acquisition in March , with a statement from Affleck saying he wanted to "protect the power of human creativity. " According to Affleck, InterPublic's AI tools help filmmakers improve their footage in post-production, particularly when it comes to making up for "real-world production challenges such as missing shots, background replacements or incorrect lighting. " At the time, Netflix announced that the entire InterPositive team would be joining the company, with Affleck joining as a senior advisor, but it didn't disclose the financial terms of the deal.
A subsequent report in Bloomberg suggested that the deal could be worth up to $600 million . In its most recent earnings report, Netflix said that around 300 of its titles have already used generative AI .
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