Here’s How Much Traders See Salesforce Stock Moving After ‘Dreamforce’ Event

Here’s How Much Traders See Salesforce Stock Moving After ‘Dreamforce’ Event Aaron McDade Tue, September 15, 2026 at 5:13 PM GMT+2 2 min read CRM Salesforce shares have lingered in negative territory for much of this year amid worries about AI disruption Credit: Al Drago / Bloomberg / Getty Images Key Takeaways Salesforce CEO Marc Benioff is set to give a keynote address for the company's annual Dreamforce event Tuesday afternoon. Options pricing suggests traders see Salesforce stock swinging up to 4% by the end of the week. Analysts said investors will likely be focused on the company's recently announced partnership with Anthropic and its long-term financial forecasts.

Salesforce is set to hold its annual Dreamforce keynote later this afternoon, with traders anticipating a sizable move in the enterprise software giant's stock. Based on current options pricing, Salesforce (CRM) shares are expected to swing up to 4% in either direction by the end of the week. A move of that size from Monday's close could see shares rally as high as $270, which would be a new high point of the year.

The low end of that range would be about $248, giving back some of the stock's recent gains after a better-than-expected earnings report . Salesforce shares, which have lingered in negative territory for much of this year amid worries about AI disruption, were down about 2% for 2026 heading into Tuesday's session. The Dreamforce keynote led by CEO Marc Benioff is set to begin at 1 p.

m. ET. (You can stream it here .

) Why This Matters to Investors Salesforce's Dreamforce event could highlight partnerships and financial targets that would improve sentiment around the stock. Ahead of the event, analysts at UBS said investors will likely be focused on the company's recently announced partnership with Anthropic, which they credited for driving a "narrative shift" around the shares in recent weeks. JPMorgan analysts wrote that they expect Salesforce could also reaffirm some of the long-term targets the company laid out at last year, including $63 billion in annual revenue by 2030.

Analysts are largely bullish on Salesforce stock ahead of the event. Thirteen of the 19 analysts tracked by Visible Alpha have said they consider the stock a "buy," while the remaining six hold neutral ratings. Their average price target of $272 would suggest upside of about 5% from Monday's close.