The news highlights a new multi-year partnership that could support incremental revenue growth and strengthen Sportradar’s positioning as a data/infrastructure provider in adjacent prediction markets. However, the impact may be more gradual than an earnings or guidance event.
Sportradar (SRAD) Uses Kalshi Deal to Push Its Data Business Beyond Traditional Sportsbooks Habib Ur Rehman Tue, June 16, 2026 at 5:31 PM GMT+2 2 min read SRAD Sportradar Group AG (NASDAQ:SRAD) is one of the best e-gaming and sports betting stocks to buy now . The company’s freshest catalyst came on June 8, when it announced a multi-year global agreement with Kalshi, positioning Sportradar as an official data and solutions provider for the prediction-market platform. The agreement is important because prediction markets are becoming an adjacent growth lane to traditional sports betting.
Under the deal, Sportradar will provide Kalshi with premium sports content and services across major properties, including MLB, NHL, MLS, and UFC. The company will also supply official sports data, live odds, real-time fan engagement tools, customer acquisition solutions, and integrity services, including its UFDS AI system and Sportradar Integrity Exchange. That gives SRAD a clean infrastructure angle.
Instead of competing directly as a sportsbook, Sportradar is selling the data, odds, integrity, and engagement layer that betting and prediction-market platforms need to operate at scale. The story also extends beyond Kalshi. On June 4, Sportradar renewed its Wimbledon data and audiovisual betting rights agreement, continuing its exclusive global distribution of official Wimbledon data and AV betting rights beyond 2026.
Sportradar (SRAD) Uses Kalshi Deal to Push Its Data Business Beyond Traditional Sportsbooks Sportradar Group AG (NASDAQ:SRAD) is a sports technology company that provides data, odds, audiovisual services, betting solutions, integrity tools, and fan engagement products for sports leagues, media companies, betting operators, and prediction-market platforms. While we acknowledge the potential of SRAD as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock .
READ NEXT: 33 Stocks That Should Double in 3 Years and Cathie Wood 2026 Portfolio: 10 Best Stocks to Buy . Disclosure: None. Follow Insider Monkey on Google News .
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