The news is directly tied to Prime Day demand figures (event-driven), which can influence Amazon’s near-term sales expectations and market sentiment over the four-day shopping period.
US online spending hits $8. 3 billion as Amazon Prime Day kicks off, Adobe says Reuters Wed, June 24, 2026 at 3:44 PM GMT+2 1 min read ADBE June 24 (Reuters) - Online spending among shoppers on the first day of Amazon's Prime Day rose 5. 3% from a year earlier to $8.
3 billion across U. S. retailers, Adobe Analytics said on Wednesday.
The four-day shopping event, which started on Tuesday and is being held earlier than usual this year, will be a litmus test of U. S. shoppers' spending power as the focus shifts to essential goods.
Here are some key details: • Online spending on Tuesday is tracking ahead of its projections and marks the biggest e-commerce day so far in 2026, Adobe said. • The data firm reaffirmed its forecast of U. S.
retailers driving $26. 3 billion in online spend through the event. • Adobe said sales were driven by categories such as electronics and appliances, tools and home improvement, but purchases of everyday essentials also ticked up.
• Discounts are expected to remain in the 10% to 24% band seen on the first day, Adobe said. • Adobe's forecast is based on an analysis of 1 trillion visits to U. S.
retail e-commerce sites, covering 100 million stock keeping units and 18 product categories.
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