Amazon (AMZN) BofA Sees Q2 Revenue Beat Despite Prime Day Timing Shift

Amazon (AMZN) BofA Sees Q2 Revenue Beat Despite Prime Day Timing Shift Ghazal Ahmed Wed, June 24, 2026 at 3:48 PM GMT+2 2 min read AMZN MSFT NVDA Amazon (NASDAQ:AMZN) is one of the 15 AI Stocks Analysts Are Watching: Microsoft, Nvidia, and More . Despite shifts in Prime day expected to weigh on Q3 comparisons, one analyst firm expects Amazon to deliver a revenue beat in Q2. On June 18, BofA Securities analyst Justin Post reiterated a Buy rating on the stock with a $310.

00 price target. The firm noted how Prime Day is being held in June this year instead of July, which will be impacting year-over-year trends on a quarterly basis. This will shift a larger portion of sales into the second quarter.

Amazon Prime Day 2026 kicked off on June 23 and will run as an extended four-day event through June 26. Here are the firm's estimates for the event: On a like-for-like basis, we estimate 1P Prime Day GMV to grow 4. 5% y/y to $11.

6bn, while 3P GMV would grow 5. 0% y/y to $10bn. In total, we project Prime Day GMV to grow approx.

5% to $21. 6bn, slowing vs 55% in 2025 that was elevated from the shift to a 96hr window. Jim Cramer Discusses Amazon.

com (AMZN) & Rocket Explosion Zapp2Photo/Shutterstock. com The firm believes that Prime Day is expected to generate an estimated $12. 4 billion in incremental second-quarter merchandise volume and also about $8.

5 billion in additional revenue as compared to normal sales during those days. Overall, given strong retail sales data through May (see monthly BAC aggregated debit and credit card data), we think Amazon is on track to come in at or above the high end of 2Q rev guide of $199bn, though will have a material Prime Day comp headwind in 3Q. Amazon.

com Inc. (AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions. While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk.

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