Guggenheim Just Upgraded Salesforce Stock. Here's Why.

Guggenheim Just Upgraded Salesforce Stock. Here's Why. Wajeeh Khan Wed, July 1, 2026 at 10:52 PM GMT+2 2 min read CRM Buy enter button by Ardasavasciogullari via iStock Salesforce (CRM) stock is extending gains on Wednesday after Guggenheim analysts led by John DiFucci said it offers a favorable risk-reward at current levels.

On July 1, DiFucci upgraded the Software-as-a-Service (SaaS) company to "Buy," and announced a bullish $228 price target, which signals potential upside of about 40% from here. More News from Barchart CEO Phong Le Bought 11,000 Shares of MicroStrategy Preferred Stock as STRC Hit All-Time Lows S&P Futures Slip With Focus on U. S.

ADP Jobs Report and Warsh's Remarks Analysts at UBS Say Advanced Micro Devices Stock Could Rally to $670 Stop Missing Market Moves: Get the FREE Barchart Brief – your midday dose of stock movers, trending sectors, and actionable trade ideas, delivered right to your inbox. Sign Up Now! Guggenheim's research report brings a much-needed reprieve to Salesforce shares, which are currently down more than 35% versus the start of this year.

www. barchart. com Salesforce Stock Is Attractively Priced John DiFucci's positive stance on Salesforce is premised on a simple narrative — "AI will pressure CRM but not kill it.

" In a note to clients, the Guggenheim analyst acknowledged artificial intelligence as a "significant risk," but said, "the Armageddon scenario currently priced into the stock is misaligned with reality. " At roughly 3x sales, CRM shares currently present a highly compelling entry point, he added. Note that Salesforce was also seen trading above its 20-day moving average (MA), indicating the bullish momentum could sustain in the near term.

And a 1. 07% dividend yield makes CRM even more attractive as a long-term holding. Fundamentals Warrant Buying CRM Shares In his research note, DiFucci also cited the firm's aggressive $25 billion accelerated share buyback program for the bullish view.

Moreover, its Agentforce autonomous AI platform defied skeptics by rapidly scaling to a whopping $1. 2 billion in annual recurring revenue (ARR) at the end of Q1, outweighing lingering artificial intelligence disruption concerns. It's also worth mentioning that the company insiders have recorded two "Buy" transactions this year and only one "Sell," a subtle but meaningful signal of internal conviction at a time when investors are still recalibrating expectations around AI‑driven margin expansion.

All in all, Guggenheim agrees that AI presents a threat but believes the selloff in CRM has gone a bit too far in 2026. Salesforce Remains Buy-Rated Among Wall Street Firms Note that Guggenheim isn't the only Wall Street firm that's keeping bullish on Salesforce. Story Continues The consensus rating on CRM stock remains at "Moderate Buy," with the mean price objective of about $255 indicating potential upside of nearly 45% from here.

www. barchart. com On the date of publication, Wajeeh Khan did not have (either directly or indirectly) positions in any of the securities mentioned in this article.

All information and data in this article is solely for informational purposes. This article was originally published on Barchart.